市场和竞争應用的其它領域»

基于主体的建模(有时结合系统动力学)是目前最有效的建模方法,来模拟消费者的行为以及采取独立策略的竞争公司的行为。AnyLogic使您能够生动地捕捉关键的状态、转换和个体消费者的交互作用,用实际数量的主体-消费者来填充模型(也许使用您的CRM数据),模拟市场的动态。

市场分析和预测领域,典型的任务有:

  • 消费者行为
  • 品牌忠诚度和产品交换
  • 促销效应
  • 竞争者行为
  • 基于仿真的策略师游戏市场模型,与供应链、物流和制造模型相结合
  • 新的产品介绍,不包含可比较的历史消费数据

请向我们描写一下Anylogic的优势,我们将非常感激您的反馈。
 
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评论&评价

  • Anylogic是迄今为止最先进的系统复杂的仿真软件。它可以有效地被当代经济学、教学以及MBA课程教学、高级经理人和企业决策者采用,进行各个领域的高度复杂系统的建模。

    Dmitry Katalevsky, 经济学博士,工商管理硕士课程讲师,高级经理 ,
    Deloitte &Touche
  • I go back with AnyLogic to the very beginning: over ten years now. Ten years ago, AnyLogic was what I call the only industrial strength product that had a hope of doing both system dynamics, agent based, and discrete event in one package. As best as I can tell, it’s still the only package that has that capability. As we do more especially in the realm of agent based models, there are some open-source tools, but none of them has anything close to the functionality that AnyLogic does.

    Dr. Mark Paich, Director,
    PricewaterhouseCoopers LLP
  • 我已经使用了5年的AnyLogic用于各种商业项目(交通、人口推测等)和教育项目。考虑到我已有的使用各种不同的基于主体建模工具的经验 (NetLogo, Mason, RePast),我能说AnyLogic遥遥领先。它为您提供了对模型中的元素进行视觉设计的可能性以及丰富的控制库。根据我的经验,学生使用AnyLogic会有更好的表现并且学习材料的效率更高。我想指出的是这个工具日益盛行,你可以经常在社会动力学会议上看到各种AnyLogic模型。

    Albert Bakhtizin,
    CEMI俄罗斯科学院
  • AnyLogic不仅是一个多功能仿真建模工具,也是一个在当前软件工程的标准和原理基础上开发的高科技软件。它是一个有效的决策工具,可以应对管理和市场经济的挑战。每一个版本都为你提供了新的案例模型,案例研究展示了所有种类的仿真建模可以应用到的领域。国立管理大学大约使用了AnyLogic 8年的时间,用于商学院的MBA课程,经济过程的升级课程的仿真模拟。

    Natalia Lychkina, 经济学博士,副教授,
    莫斯科国立管理大学
  • As an educator, I was in the market for a modeling package to teach to help my undergraduate students understand the principles of multi-domain modeling. After reviewing several products, AnyLogic combined the robust feature set I was interested in with an intuitive user interface that should make it easy for my students to pick up the tool and start gaining insight into their problems in a hurry. I was also extremely pleased with the flexible pricing for academic users.

    Marshall Bartlett,
    Hollins University
  • With AnyLogic, we can develop real time models to show our clients how their factories will react to different types of scenarios. We can also help them understand their problems and think of possible solutions. We can even try these solutions in the model! AnyLogic is user friendly. With little programming knowledge, you can create your own model and learn more by using the software.

    Marina Perez Gaido, Industrial Engineer,
    Continente Siete

已有公司使用Anylogic来进行: 市场和竞争

案例研究

  • AnyLogic模拟阿根廷电信市场
    2008年,阿根廷电信市场上有3个大型电信公司。每一个公司都想要进入它们尚未涉足的领域,但是必须要评估该行动会导致的后果。因此 Telefónica 公司决定雇佣 Continente Siete, 一个咨询公司, 用Anylogic多重仿真软件来建立市场模型。
  • Major US Airline Decides NOT to Charge Additional Fees
    A major US airline wanted to explore several options to generate new profits through ancillary products or changes to existing policies. Although the revenue generation through charging additional fees was apparent in the short term, prior to implementing a policy change, the airline opted to evaluate the long term perceived impact on brand equity, market share and customer loyalty.
  • 美国汽车市场仿真
    世界顶级汽车制造商之一需要对其未来五年在美国市场的表现做出策略性预测。该公司想要在考虑到当前客户、经销商、竞争对手、和二手车市场的情况下,估测其产品的动态需求以及预期收益。 他们的主要目标是要确定在接下来几年里该公司需要生产多少辆汽车。
  • 医药产品发布建模
    一个大型制药公司雇用Bayser咨询来制定产品发布策略。运用仿真建模重建公司、医生和患者之间的互动。
  • AnyLogic模拟电信市场中的用户选择行为
    Evans & Peck公司和澳大利亚Alcatel公司共同研制了一个基于主体的互联网服务用户选择模型,它使接下来10年的市场情况分析成为可能。
  • A Pharmaceutical Company Decides on a Marketing Strategy Using Agent-Based Modeling
    Sterling Simulation consulting company was chosen to provide an agent-based marketing model for a pharmaceutical firm. The company owned two competing non-generic drugs on the same market. One drug was well established and tended to be the industry leader, and the other one was recently introduced. There were several concerns about how to obtain a useful market share for the newer drug, while maintaining or increasing the market share for the company’s drugs as a whole.